Stories - Gold Umbrellas

Story of Christina

“I had barely passed 40 when the change of life began with joint pain”

Women are unique, as are their stories

Despite the universal nature of the journey taken, each and every path is unique in its details. Menopausal experiences are highly diverse not only on a symptomatic but on a cultural, societal, ethnical, genetic, lifestyle, health condition... etc. level, as well. At the end of the day, there is no one size fits all solution to everyone. It is definitely a specialist (gynecologist) who can make reliable diagnoses. Please, visit your professional in case of any symptoms.

Story of Kate

“It was obvious what was happening to me”

Story of Theresa

“I woke up one morning and my first thought was that I wanted to die”

Story of Megan

“The reduced libido was even worse than hot flashes”

Story of Sylvie

“Menopause is every woman’s common cause”

Story of Bessy

"I’ve come very far, and I’d say it’s been worth it."

Story of Anna

"I am a twice-widowed 51-year-old geography and history teacher in an elementary school."

Story of Yvonne

"I am 56 years old, married, and until six years ago I was the HR manager at a multinational company."

Story of Sally

"If somebody had told me in my thirties that at 42 I’d have hot flashes and mood swings, I would surely have laughed at them."

Story of Regina

“The hormonal changes took from me what I loved most about myself: my energy”

Background of the stories:
We created fictive stories based on learnings from target group interviews.
The aim of the target group interviews was to explore how women think of menopause, and how their attitude towards different treatments and remedies evolve as time passes by. We investigated how they learn about the whole phenomena and get to know their own symptoms, with a special focus on the role of online resources and digital tools.
Methodology - we believe that the best way to properly understand the process women go through with all the underlying feelings and motivation is to conduct one on one interviews with those involved.
The interviews were online and semi-structured, meaning that although we did not have a script, rather a guide than a strict agenda to these conversations. This way we had the opportunity to unfold subjects we had not expected coming up before.
We had 10 interviews set up with participants from the UK, USA, France, Hungary, and Australia.